It should be user friendly,easy to navigate. Website design should focus on customer's perspective.Main page elements for a good sales optimised website are following.
(1) Title- it should reflect the site precisely. Main keywords which are to be included for Search engine optimisation purpose.
(2) Headline- it attract the attention of customers it should be bold or italised It tells visitors the main theme in
the play.What it is about or what it can do? It should be placed right at the center of the page. When internet
surfers visit the site, they spent very few seconds for browsing one's site.Headline capture the attention of surfers and compel them to read on.
(3) Content of the home page- it describes the main benefits of your website Give useful directions to derive
benefits most from your website For eg.tell them why their products are best in the light of their services or
sign up for newsletters to get latest tips and guides on travel market.
(4) Email marketing- It is advantageous to have an option box for entering email address and name. It can
help the site owner to keep the customer or visitor informed about latest product features, discounts,and
details of prices and so on....
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